Licious is a popular Indian direct-to-consumer (D2C) fresh meat and seafood brand founded in 2015. Headquartered in Bengaluru, it has revolutionized the way Indians buy meat by offering hygienic, high-quality, and ready-to-cook or ready-to-eat products. Licious operates on a farm-to-fork model, ensuring freshness through cold-chain technology without chemicals or preservatives. Customers can order through its app or website, and the company delivers across multiple cities. Beyond raw meat, it has expanded into marinades, kebabs, and gourmet products, making cooking easier for urban households.